How to make online reviews work for your business

Everyone has seen some form of these: A negative review on the restaurant you planned to attend that night. Or a two-star Google rating for a hotel you’re thinking about

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Personal vs. business branding

Somewhere at the beginning of a business, an entrepreneur needs to make a critical marketing decision: should they build the business around themselves or should they create something completely separate?

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Using thought leadership to build your brand

The ability for companies to reach out and speak to their audiences in new ways is as important as ever. Studies show younger generations have become immune to traditional advertising.

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Social selling can take your holiday sales to a new level

It’s everyone’s favorite time of the year — the holiday shopping season. No? Well, it certainly has been for retailers, who have seen record-breaking holiday shopping sales over the past

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Explore & Adore DSM: Our hunt for the best local ice cream shop

At WriteBrain we have a passion for the clients we serve and the communities we live in. We are always asking the question, “How can we use our expertise (storytelling)

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Explore & Adore DSM: From your closet to theirs

At WriteBrain we have a passion for the clients we serve and the communities we live in. We are always asking the question, “how can we use our expertise (storytelling)

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Content Marketing: You’re capable, and we aren’t just saying that because it’s what you want to hear

The Who No, we aren’t talking about the rock band (although we will give mention to rock ’n’ roll later in this post). In this instance, you, our trusted follower

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Going Big for Small Business

Business Record and dsm Magazine have established themselves as advocates and allies of small businesses in our community for years. WriteBrain is no different. We believe in helping the community

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Book Publishing 101

The wonders of how books are made, how they end up in the library and how they end up on a best-sellers list have long been a mystery for most.

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